As the spring and summer festival season approaches, it’s time to refresh your look with styles that work anywhere - from team events to weekend getaways. Premium Apparel is excited to launch our new range of button-up shirts, crafted in two premium fabric options: 100% Polyester for Dye Sublimation and 100% Reactive Cotton.
Designed to blend style, comfort and practicality, these shirts are the ultimate go-to for uniforms, events, lifestyle wear or standout festival fashion.
Poly Dye Sublimation Shirts - Where Creativity Has No Limits
If you’re looking for button-up shirts that allow for complete creative freedom, our Poly Dye Sublimation range is a game-changer.
Through a process that fuses ink directly into 100% polyester fibres, the design becomes part of the fabric - not just printed on top. That means vivid, all-over colour, sharp details and a finish that never cracks or fades, even after repeated washes.
Why you’ll love them:
- Unlimited design potential and full-colour prints
- Low MOQ of just 10 units, ideal for small teams or limited editions
- Wrinkle-resistant and shape-retaining fabric
- Lightweight, quick-drying and easy to care for
Perfect for event uniforms, festival shirts or any custom apparel that needs to look good and perform all day long.
Reactive Cotton Shirts - Luxe Comfort with Standout Colour
For those who prefer a more natural fabric, our Reactive Cotton button-ups deliver timeless style with a touch of luxury.
The reactive dyeing process penetrates deep into the cotton fibres, creating vibrant, long-lasting colours and a soft, breathable finish. Each shirt feels as good as it looks - ideal for both casual wear and professional settings.
Why you’ll love them:
- Rich, fade-resistant colour that lasts
- Soft hand feel and breathable cotton comfort
- Premium look suited for uniforms or lifestyle collections
- MOQ of 80 units - ideal for clubs, corporate or events
Festival Ready: Designed to Stand Out
With festival season around the corner, our new button-ups are built to help you make a statement. Pair them with matching all-over print shorts for a coordinated look that turns heads or wear them solo for an effortlessly cool summer vibe.
Lead time: 4–5 weeks production from jobsheet approval + 10 days for shipping.
Now’s the perfect time to plan your order and get your festival shirts ready to go.
Contact Your Account Manager
Interested in learning more or ready to place an order? Get in touch with your Account Manager to discuss your next project.
Brad - brad@premiumapparel.co.nz
Carlos - carlos@premiumapparel.co.nz
